Smart entrepreneurs and brands understand that if there was a time to commence a health-centric business, it is now! Quite before the global pandemic placed health & wellness on top of everyone’s mind, the overall trends to healthy living were already moving in that direction.
Health-conscious consumers are looking for healthy food options for a number of reasons -right from the wide range of health benefits to environmental and ethical reasons. To attract such customers, it is crucial for businesses procuring organic, health-conscious items, like bulk raw nuts and others, to be mindful of the exact consumer needs and preferences.
What is a Health-Conscious Consumer?
As per the National Institutes of Health, health-conscious consumers prefer leading a wellness-centric lifestyle. Such individuals are usually concerned with aspects like proper nutrition, overall fitness, stress, and the surrounding environment. According to the National Institutes of Health, it is believed that these consumers accept responsibility for their health and serve as great customers for health-specific products or services.
It is a popular argument that most individuals strive to eat healthy, be active, and focus on a longer, healthier life. According to studies, it is believed that around 93 percent of consumers wish to consume healthy food at some point of time, with around 63 percent consuming healthy food most of the time.
Understanding the Health-Conscious Target Market
The health-centric target market is an exciting demographic. A recent study report revealed that the definition of “healthy” among modern consumers is changing. A 2020 report unveils that in addition to health, this group of individuals also seek affordability, convenience, food quality & safety, transparency, taste, and clear labeling.
According to nutrition experts, what was earlier regarded as ‘healthy’ food is becoming quite mainstream, eventually encouraging healthy eating among all categories of consumers. However, to get an understanding of the total investment in action for suppliers of healthy, organic food, there is ample opportunity for profit. The health food industry is a whopping 800 billion dollar industry across the globe. At the same time, the organic food industry accounts for around $400 billion worldwide.
What are the Needs of Health-Conscious Consumers?
Health-aware consumers are increasingly seeking products that cater to their specific values while prioritizing their overall well-being. They look for products that are natural, free from chemicals, and organic. Moreover, well-defined and informative labeling is also crucial to help them make informed decisions.
- Natural and Organic Ingredients: Consumers search for products made with organic and natural ingredients, like organic nuts and seeds. They are more concerned with using products that are free from artificial additives and harmful chemicals.
- Labeling and Product Transparency: Informative, well-defined product information is important to assist consumers make informed choices. Modern, health-centric consumers want to know about the ingredients, production methods used, and nutritional content of different organic products.
- Ethical Sourcing and Sustainability: Consumers are also getting more concerned about the environmental impact of their purchases along with the ethical treatment of workers and animals.
- Taste and Convenience: While health remains a priority, today’s buyers also look for products that are delicious and convenient to use.
How can Businesses Ensure Customer Motivation?
One of the most challenging aspects of being involved in the organic or healthy products business is the presence of blurred lines as far as the target audience is concerned. While millennials and Gen Zs indeed drive the trend for organic, whole foods, and clean foods, they are also ethically and environmentally aware of the process of food sourcing.
This group of buyers typically observe significantly where food comes from and what it contains. They are used to looking at the bigger picture while being concerned about the future of the planet and upcoming generations.
At the same time, the millennials are also more focused on their overall health, nutrition, and well-being. They are constantly looking at food sources, like whole grains, fiber, probiotics, and plant-sourced protein, to achieve the desired outcomes. As organic raw nuts wholesaler, you should be able to intelligently share information with customers about where the food is coming from.
Healthy Foods equals to Healthy Profits
As a brand dealing with organic products, how can you convert all information about health-centric buyers into a profitable business opportunity? You need to keep things transparent. You should provide relevant information about the use of organic ingredients to suit the dietary needs of end customers.
Conclusion
Health-conscious consumers are increasingly demanding products that align with their values and prioritize their well-being. They seek products that are natural, organic, and free from harmful chemicals.
Transparency, sustainability, and ethical sourcing are also important considerations. By understanding these needs, businesses can develop products that meet the expectations of health-conscious consumers and contribute to a healthier and more sustainable future.
