Businesses need more than a database to manage product content; they require a platform that consolidates information, enhances collaboration, improves data quality, and speeds time-to-market. That’s where a well-integrated Product Information Management (PIM) system becomes critical. By combining Stibo STEP and Informatica Product Information Management, businesses can build a comprehensive product data ecosystem that supports seamless operations across multiple channels.
Let’s explore how Stibo STEP enhances the capabilities of Product 360, unlocking new potential for operational excellence, customer engagement, and digital transformation.
What is Stibo STEP?
Stibo STEP is a flexible, enterprise-grade Master Data Management (MDM) platform developed by Stibo Systems. Known for its scalability and intuitive design, STEP helps businesses build a single source of truth by integrating and managing data from different domains—product, customer, supplier, and more. It provides powerful data governance, advanced workflows, AI-driven data quality tools, and multichannel publishing capabilities.
STEP is cloud-native and supports flexible deployment options, including cloud-native and hybrid environments, enabling businesses to scale and adapt according to their infrastructure needs.
What is Product 360 in Informatica PIM?
Informatica Product Information Management, also known as Product 360, is an enterprise solution for managing, syndicating, and enriching product data. Designed to eliminate data silos, Product 360 consolidates product information, enriches data with digital assets and validations, and shares standardized content across eCommerce platforms, print catalogs, mobile apps, and marketplaces to drive better customer experiences.
Thanks to its embedded Digital Asset Management (DAM) system, intuitive dashboards, and data governance tools, Product 360 is widely used across retail, manufacturing, distribution, and CPG sectors. It is available as a cloud-based solution, offering scalability and ease of integration for modern digital enterprises.
How Stibo STEP Complements Product 360?
Combining Stibo STEP with Informatica Product Information Management creates a robust data management framework. Here’s how:
1. Unified Data Governance Across Platforms
Product 360 offers powerful data management, but Stibo STEP brings enhanced governance capabilities. With STEP’s workflow automation and role-based access controls, organizations can define, monitor, and enforce data standards more efficiently. STEP enables business rules, validation checks, workflows, and audit trails that improve compliance and accountability. Integrated with Product 360, this creates a dual-layered system of high control and flexibility.
2. Improved Data Quality with AI
While Product 360 ensures standardized and consistent product content, STEP adds AI-powered data quality checks. Businesses can use machine learning to detect duplicates or missing values, predict content gaps, and automate error resolution based on historical patterns. This reduces manual validation and allows teams to focus on strategic goals. Additionally, Informatica’s CLAIRE AI engine complements STEP’s AI capabilities by providing intelligent automation and insights within Product 360, further enhancing data quality and operational efficiency.
3. Faster Time-to-Market with Workflow Automation
Both systems aim to reduce time-to-market, but Stibo STEP enhances this with intelligent automation and an intuitive UI that improves collaboration. It supports dynamic workflows tailored to product categories or teams, seamless onboarding of new products and vendors, and integration with print publishing tools. When combined with Product 360, the solution accelerates everything—from new product introduction to channel syndication.
4. Consistent Data Across Touchpoints
Product 360 prepares product data for multiple sales and marketing channels, while STEP adds flexibility by enabling easy syndication to web, mobile, and physical outlets, integration with supplier systems, and synchronization with external sources like marketplaces and ERP. Together, they ensure faster product launches and consistent brand messaging across platforms.
5. Better Digital Asset Management (DAM)
Managing images, documents, and other rich media is crucial for product storytelling. Product 360 supports DAM, but Stibo STEP centralizes and optimizes asset usage further with faster access to relevant media, media validation before publishing, and AI-driven tagging for efficient search and classification. Connected, they form a strong foundation for content-rich, engaging product experiences.
6. Stronger Collaboration Between Teams
Stibo STEP breaks silos by providing a single environment where departments—marketing, product, IT, legal—collaborate seamlessly. This complements Product 360’s role-based interface. Comments, approvals, and tasks are managed in one place, notifications keep teams aligned, and language translation tools enable quicker global rollouts.
7. Enhanced Print and Digital Publishing Integration
For businesses relying on both online and offline marketing, STEP bridges the gap by integrating with publishing tools to ensure consistent content across brochures, catalogs, and online stores. Combined with Product 360, this drives omnichannel success.
Why it Matters for Your Business?
In today’s competitive landscape with high customer expectations and short product life cycles, businesses need more than basic PIM. Combining Stibo STEP and Product 360 helps you launch products faster, improve customer trust with high-quality data, increase revenue through upsell and cross-sell, reduce operational costs by minimizing manual data tasks, and ensure compliance to avoid costly errors.
Whether you’re a retailer managing thousands of SKUs or a manufacturer streamlining supplier data, this integrated approach supports your digital transformation goals.
Conclusion
A well-executed Product Information Management strategy can become your biggest competitive advantage—especially when it blends the powerful capabilities of Informatica Product Information Management with the flexible, scalable features of Stibo STEP. From improving product data quality and governance to streamlining omnichannel publishing, this combination helps organizations stay ahead of the curve.
Brands like Nvizion Solutions, a global Premier Partner of Stibo Systems, have helped over 150 enterprises implement and optimize such systems across retail, CPG, and manufacturing. Their expertise in PIM consulting ensures you get the most out of both platforms, backed by deep industry knowledge and robust technical capabilities.
