In the mobile gaming market, social casino games have established themselves as a lucrative and fast-growing niche. From slot games to table games, social casino gaming has triggered the interest of several people worldwide, not because it involves real money, but because it mimics the feel of a real casino while using virtual currency.
Many of you might be wondering, how can you monetize when a social casino does not involve real money? Well, there are ways to make money from social casino, via ads, in-app purchases, and subscriptions. Read ahead to learn how you can build mobile social casino platforms and make money from them.
What is a Social Casino?
Social casino games are digital gaming experiences that mimic traditional casino-style gameplay. These games include
- Slots
- Poker
- Roulette
- Blackjack
- Bingo
While the regular casino games involve the use of real money, social casinos use virtual currency. These games are designed for entertainment rather than gambling, making them legal and accessible in regions where real-money betting is restricted or heavily regulated.
In social casinos, players do not wager or win real cash. Instead, they use in-game currency, often referred to as coins, which can be earned through gameplay achievements, daily rewards, or by watching ads.
What are the Monetization Strategies for Social Casino Games?
The mobile casino game platforms can help you make money in several ways. Here are some of the monetization strategies for social casino games.
In-App Purchases (IAPs)
A primary way to monetize your social casino games is through in-app purchases. If you keep the playing cycle of your games the same, players will get bored and may not return. You can add some in-app purchase options to trigger players’ interest and encourage them to play longer.
Some of the best in-app purchases that you can consider are
- Virtual currencies, such as gold coins.
- Power-ups, such as double rewards and extra lives.
- Advanced unlocks, such as thematic slot machines and high-stakes tables.
- Virtual avatars and gifts.
Rewards for Watching Video Ads
This monetization method has been used by several other brands, where you can reward the player for watching an advertisement. It is a non-intrusive method to lure users into playing the game and generating revenue. Just like the other games, you can
- Provide the player an extra life after they have run out ot lives in exchange for watching an ad.
- Provide the player with extra bonus coins for the ad.
- Double the user’s score for watching an ad.
Note: Make sure you pitch the offer before running the ad; it shouldn’t be an automated action.
Social Sharing
Social sharing allows users to share the game as well as their achievements on social media. This can be a marketing and monetization opportunity. Operators can provide the following to gain visibility and make money simultaneously.
- Offer in-game rewards to the users for referring the games to their friends.
- Sending gold coins and lives to their friends in the game.
These methods build a network that directly boosts player retention and LTV (lifetime value).
Subscriptions
This is a combination of in-app purchases and watching ads for rewards. With a monthly or weekly subscription, you can provide your subscribers with consistent rewards for the time period. For example, operators can provide
- Daily coin bonuses
- Ad-free experience
- Faster level progression
- Exclusive access to premium tables or content
How to Ensure Long-Term Success With Social Casino Games?
To ensure long-term success, it is necessary to keep mobile social casino platforms relevant at all times. You can implement the following methods for the same.
- New Features and Events: If you want the players to keep coming, keep adding new features and limited-time events in the game.
- Engagement and Retention Methods: Players love free rewards. Therefore, it is crucial to provide players with free spins, gold coins, etc. Furthermore, it is also necessary to keep adding new challenges to keep the players engaged.
- Analytics and Optimization: You must track your game platform analytics for long-term success. By tracking players’ behavior and playing frequency, you can target them with personalized bonuses and new feature updates.
Conclusion
If you are planning to invest in social casino game development, it is critical to ensure a smooth process from planning and conceptualization to implementation and updates. You need to pay close attention to UI/UX design, game mechanics, reward structure, PAM, etc. Moreover, you must also keep an eye on specific regulations to ensure responsible gaming and transparency.
Navigating through all these technicalities can be tough. Therefore, you can rely on TRUEiGTECH. The firm is one of the best in the iGaming industry that can help you build a mobile social casino platform. Their adept team has years of experience and also provides you with over 20 social casino software templates to choose from.
